Why marketers should hire motorcyclists

Why marketers should hire motorcyclists

When you’re driving your car, it’s estimated that in city traffic, you make 20-30 decisions per mile. From personal experience, I would estimate that a skilled motorcyclist makes easily three times that many decisions in street riding scenarios – maybe more. If nothing else, a motorcyclist is faced with more inputs than a person driving …

Night time is the right time

Night time is the right time

Last night, after working until dark, I jumped on my motorcycle for an hour’s ride. I’ve always enjoyed riding at night. Somehow, it makes me feel like I’m getting away with something. The dark enhances the sense of speed, and maybe a little of the anonymity. Of course, the invisibility of a motorcycle in daylight …

Appropriation, rebranding, and Saint Patrick

Appropriation, rebranding, and Saint Patrick

As a guy who only has to go back three generations to find himself in Galway, Saint Patrick’s Day is special to me. As I prepared for my annual celebration of posting a music playlist on various social media, changing my profile and header pictures on the same, and preparing to eat some soda bread, …

Dear Seamus…

Dear Seamus...

Dear Seamus, Not sure what had you so excited this morning, but I want to thank you for coming to the door this morning so excited to see me that I couldn’t get past you down the hall. There’s something about coming home from a hard workout to total, unconditional love that really starts a …

How to buy a motorcycle

I’ve bought lots and lots of bikes in the last 20 years or so, and with the recent purchase of my Ninja 1000, I think I finally got it right. Here are a few tips: Don’t buy new – unless you’re one of those people who just can’t be seen without the latest greatest thing, …

Measles and Marketing

Measles and Marketing

The recent measles outbreak stemming from Disneyland has exposed an interesting character in the pantheon of modern parents – the anti-vaxxer. I think most of us knew they were out there, but probably not in such numbers to actually cause a minor epidemic. They all, however, have one thing in common – they think that …

The most thankless job

The most thankless job

To me, a thankless job is one that no matter what you do, or how well you do it, you get nothing but complaints. It’s a complete and utter soul-killer. Waking up this morning to about an inch of snow made me realize the single most thankless job – the person who has to decide …

Basic gym etiquette

Basic gym etiquette

This hasn’t been my best morning. Had a great leg workout, decided to hit the heavy bag for cardio. At my gym, the bags are in the aerobics class room, which is sub-optimal, but at least they have some. So I’m pounding away at the heavy bag, and this dude and his significant other come …

Augmented (or reduced) reality

Augmented (or reduced) reality

After I finished my workout today, I was in the locker room and saw a young guy getting dressed, and he was putting on one of the garments pictured at left, which made me think of the varied products that perform similar functions, like the WonderBra, Spanx, or butt-enhancing underwear, which I was surprised to …

Be careful what you wish for…

I was doing some online auto parts shopping today, looking for pinchweld. For those of you who have no idea what pinchweld is, it’s a soft-rubber-like seal that you use when installing glass in a car. I was trying to avoid going from parts store to parts store looking for the stuff, so I started …