Measles and Marketing

Measles and Marketing

The recent measles outbreak stemming from Disneyland has exposed an interesting character in the pantheon of modern parents – the anti-vaxxer. I think most of us knew they were out there, but probably not in such numbers to actually cause a minor epidemic. They all, however, have one thing in common – they think that …

The most thankless job

The most thankless job

To me, a thankless job is one that no matter what you do, or how well you do it, you get nothing but complaints. It’s a complete and utter soul-killer. Waking up this morning to about an inch of snow made me realize the single most thankless job – the person who has to decide …

Basic gym etiquette

Basic gym etiquette

This hasn’t been my best morning. Had a great leg workout, decided to hit the heavy bag for cardio. At my gym, the bags are in the aerobics class room, which is sub-optimal, but at least they have some. So I’m pounding away at the heavy bag, and this dude and his significant other come …

Augmented (or reduced) reality

Augmented (or reduced) reality

After I finished my workout today, I was in the locker room and saw a young guy getting dressed, and he was putting on one of the garments pictured at left, which made me think of the varied products that perform similar functions, like the WonderBra, Spanx, or butt-enhancing underwear, which I was surprised to …

Be careful what you wish for…

I was doing some online auto parts shopping today, looking for pinchweld. For those of you who have no idea what pinchweld is, it’s a soft-rubber-like seal that you use when installing glass in a car. I was trying to avoid going from parts store to parts store looking for the stuff, so I started …

Place = payment

I feel like I’ve been transported back to the 1950s lately. Why? Because I’ve been faced with several situations where I’ve been at a loss for how to pay for goods or services because the establishment insisted on cash or checks. One of the four P’s of marketing is place. Place encompasses a lot of …

Perception is reality

You: eastbound, older touring motorcycle, dress pants, golf shirt, loafers, open-faced helmet, not moving all too fast, giving me the slow down wave. Me: westbound, sportbike, boots, leathers, gloves, full-face helmet, 1omph above the speed limit. You perceive me as unsafe because you think I’m going too fast, and I’m on a machine that is …

When will companies learn not to piss people off?

There are many case studies about social media and other campaigns gone horribly wrong because they pissed off some group or another. Motrin and mommy bloggers is one that immediately comes to mind. Well, Nissan has dived right in there, too with this commercial spot:¬†http://www.youtube.com/watch?v=ycGoucHWIjc What idiot in their ad agency thought it would be …

Do you believe I get paid for this?

I’ve been known to give free marketing advice, help people who need a little tweak here and there, and do some charity work using my marketing expertise. Honestly, I think that knowledge should both be shared, and used to do good. The downside to that is the occasional e-mail like the one I received a …

Gather ye rosebuds while ye may…

GATHER ye rosebuds while ye may, Old Time is still a-flying: And this same flower that smiles to-day To-morrow will be dying. -Robert Herrick Herrick is trying to spur his intended audience to action in this poem. I’d encourage you, as marketers, to do the same, but my intent is a little different. It’s constantly …