John can speak on virtually any marketing topic, including social media topics, and is also available as a co-host for business programs. Some of his more popular topics, with abstracts, are listed below. You can also look at his blog for additional topic ideas.
How to market your business for little or no money
Starting a business? Trying to grow an existing business but don’t have the budget for expensive agencies or campaigns? Come find out from a former agency owner how to do it for almost nothing. Can also be done as a discussion group using live examples.
Branding against the blamestorm
Tired of being the scapegoat for all that is wrong with your company? Take a cue from the marketing department, and do a brand study on your HR group! Learn how to position HR within your organization to correct bad “market perceptions” and create HR brand equity.
Your company sucks – the pitfalls of social media recruiting
As recruiting on social media has become more commonplace, it has also become easier to screw it up in a variety of ways. Find out how to avoid becoming one of the archetypes of bad social media recruiting practice while learning best practices, tools, and techniques for getting it right.
Creating career connections through content
While job boards and ads are common tools in recruiting, they’re useless without a compelling employer brand! Learn how to connect with active and passive candidates using content marketing techniques and create the compelling true story of your company culture!
Who tweeted? A social media primer
Wondering why someone called you a twit or a tweep, and didn’t expect you to be offended? Did you hear “friend” used as a verb, and get confused? Learn what this all means, and how you can put it to use effectively in your business.
Using social media to build your business
You’re on Facebook and LinkedIn, maybe even Twitter, but you don’t really know how it’s going to help you increase your business. In fact, you’re probably thinking it’s just a time-suck. Learn how to put social media to work in an efficient, effective way to help you build your business. Also effective for non-profits and member communities.