Don’t wanna hear it? Don’t ask!
One of the most important marketing activities you can do is listen to your customers. You can do this via social media, focus groups, surveys, or using other market research techniques. […]
Author: John
Things I wish I’d done differently
A job search at the executive level is an interesting animal. It changes how you see searching, for one thing. You don’t really go about it the same way you […]
While you enjoy that hot dog…
It’s Labor Day, but what does that mean in the United States, anyway? Most of us are smart enough to realize by the name of the holiday that it has […]
More remarkable than the eclipse
Something remarkable happened last week. While the eclipse was certainly remarkable, particularly for those of us who managed to get into the path of totality, that wasn’t it. What was […]
Metrics and motivation
A friend of mine recently mentioned that she had “broken up with her scale.” When I asked her if this was a good thing, she told me yes, so I […]
The progression of fitness
I have quite a few friends and followers on social media who are in various stages in their fitness journey. What’s really fun to watch is the progression. Stage 1 […]
Knowing when to stop
I tend to harp on craftsmanship. I’m impressed by people who have developed a skill to a place where they produce excellence without seeming to try, whether that’s goods or […]
Marketing isn’t sales. Sales isn’t marketing.
In a recent post, I alluded to the interplay of marketing and sales in organizational design. If you don’t feel like clicking that link, here’s the relevant bit: Frequently, sales […]
The power of craft
Have you ever looked at a really fine, handmade item closely? Look at the stitching in a well-tailored suit – it’s so tiny and precise that it looks nearly impossible […]
I’m not ready for this
This young woman is my daughter, Annie, from 5 years ago. This morning, I dropped her off at high school marching band camp. I’m not ready for this. I’m not […]