The death of the niche market
I was out riding my motorcycle today, and as I was returning home, I noticed that the SUV in front of me was a Jaguar. Jaguar, in my mind, should […]
Marketing
I’ve been in marketing for about 20 years now, and was on the forefront of the social media revolution. I’ve done mostly B2B marketing. I’ve also taught marketing at a local university as an adjunct professor.
Experience versus skill
I’m seeking out consulting gigs while I’m looking for my next permanent opportunity, both to keep my skills fresh and of course, to keep income coming into the household. I’ve […]
The hidden marketing minefield
A couple months ago, Coca-Cola axed their Chief Marketing Officer, and then eliminated the CMO role altogether, replacing it with what they call the Chief Growth Officer. While the Forbes […]
6 marketing principles to help you get a job
I have a certain competitive advantage when it comes to finding and closing job opportunities. It’s not that I’m smarter, better-looking, or more qualified than the rest of the candidates […]
Cultural touchstones
I didn’t watch the Super Bowl. Your reaction may be similar to the one from the guy in the gym this morning who asked me what I thought of the […]
Frequency, scarcity, duration, and why I hate Christmas
People of a certain age probably remember this event from grade school – being gathered together to watch the Olympics on television. I’ve talked to other Gen-Xers who remember this, […]
Do not attempt… anything
I followed a link from Twitter to a video about the handling characteristics of the Suzuki GSXR-600 currently being raced in the MotoAmerica series. As is normal with a lot […]
Cigarettes and cell phones
Have you seen the most recent anti-smoking advertisements? They’re brilliant. In concept, they show someone being forced to leave something they enjoy doing to go smoke. Tag line: Cigarettes are […]
Discipline, consistency, and eating my own dog food
I’m occasionally asked the secret to a successful workout program. My answer is always the same – discipline and consistency. No matter what you choose to do, if you have […]
Why be creative…
I’ve often joked with other marketers about using others’ ideas with the question “Why be creative when you can be selective?” While looking at a concept, thinking it’s a good […]