Four tips for marketing used stuff from the 4 P’s
I’m searching for a used dirt bike. As I’ve started my search, I’ve come across a few very basic points to be considered when marketing your used items based on […]
Marketing
I’ve been in marketing for about 20 years now, and was on the forefront of the social media revolution. I’ve done mostly B2B marketing. I’ve also taught marketing at a local university as an adjunct professor.
A good idea gone wrong
I participate in a few Twitter chats and even founded one a long time ago. They’re a great way to engage with a group of folks that have common interests. […]
Why marketers should hire motorcyclists
When you’re driving your car in city traffic, it’s estimated that you make 20-30 decisions per mile. From personal experience, I estimate that a motorcyclist makes easily three times that […]
Appropriation, rebranding, and Saint Patrick
As a guy who only has to go back three generations to find himself in Galway, Saint Patrick’s Day is special to me. As I prepared for my annual celebration […]
Measles and Marketing
The recent measles outbreak stemming from Disneyland has exposed an interesting character in the pantheon of modern parents – the anti-vaxxer. Most of us knew they were out there, but […]
Augmented (or reduced) reality
After I finished my workout, I was in the locker room and saw a young guy getting dressed. He was putting on one of the garments pictured at left, which […]
Be careful what you wish for…
I was doing some online auto parts shopping today, looking for pinchweld. For those of you who have no idea what pinchweld is, it’s a soft-rubber-like seal that you use […]
Place = payment
I feel like I’ve been transported back to the 1950s lately. Why? Because I’ve been faced with several situations where I’ve been at a loss for how to pay for […]
Perception is reality
You: eastbound, older touring motorcycle, dress pants, golf shirt, loafers, open-faced helmet, not moving all too fast, giving me the slow down wave. Me: westbound, sportbike, boots, leathers, gloves, full-face […]
When will companies learn not to piss people off?
There are many case studies about social media and other campaigns gone horribly wrong because they pissed off some group or another. Motrin and mommy bloggers is one that immediately […]