Do you believe I get paid for this?
I’ve been known to give free marketing advice, help people who need a little tweak here and there, and do some charity work using my marketing expertise. Honestly, I think […]
Marketing
I’ve been in marketing for about 20 years now, and was on the forefront of the social media revolution. I’ve done mostly B2B marketing. I’ve also taught marketing at a local university as an adjunct professor.
Gather ye rosebuds while ye may…
Herrick is trying to spur his intended audience to action in this poem. I’d encourage you, as marketers, to do the same, but my intent is a little different. It’s […]
How did you that so fast? Social media, quickly
My friend Torri recently dropped me a line on Facebook asking me to do a quick promotion for a Stick It 2 Cancer event. About a half-hour later, I responded […]
There are other cancers
Here, I bring you cause-related marketing gone too far. First, I have to acknowledge that the Susan B. Komen Foundation has done an amazing job with the awareness portion of […]
Fast bikes and marketing
I was up before the sun rose. I sucked down a couple cups of joe and two hard-boiled eggs, and hit the road. The sun rose over my head as […]
What is marketing?
I run across a lot of people who want to work in marketing without really knowing what it is. In general, when you ask them, you get some vague answer […]
A parable of consumer decisions
I thought some of you might find the story I use to illustrate the consumer decision process amusing. This is copied directly from my lecture notes. It’s a hot summer […]
Wanna be a good marketer?
Seemingly everyone I speak to wants to go into marketing. One of these days I’m going to do a Porter’s Five Forces analysis on it as an industry, but until […]
The myth of universality
I occasionally run into a client, or more frequently, a startup with an idea, who says these words that make me cringe: “This has nearly universal appeal.” Not even toilet […]
What about social media?
Before too long, social media will be viewed as just another channel in the marketing promotions mix. Actually, I’ve been saying that for a long time, but it keeps coming […]