Perception is reality
You: eastbound, older touring motorcycle, dress pants, golf shirt, loafers, open-faced helmet, not moving all too fast, giving me the slow down wave. Me: westbound, sportbike, boots, leathers, gloves, full-face […]
Motorcycles
I’m motorcycle mad. I’ve raced and done a hundred or more track days. I’ve owned dozens of bikes, the most recent a 2012 Ninja 1000. I also have gotten my daughter into it.
When will companies learn not to piss people off?
There are many case studies about social media and other campaigns gone horribly wrong because they pissed off some group or another. Motrin and mommy bloggers is one that immediately […]
The road calls and I answer
Wednesday night, I got back on the motorcycle for the first time since diagnosis, since it’s the first time my helmet would fit over the damned tumor. I was so […]
Fast bikes and marketing
I was up before the sun rose. I sucked down a couple cups of joe and two hard-boiled eggs, and hit the road. The sun rose over my head as […]