Why marketers should hire motorcyclists
When you’re driving your car in city traffic, it’s estimated that you make 20-30 decisions per mile. From personal experience, I estimate that a motorcyclist makes easily three times that […]
Night time is the right time
Last night, after working until dark, I jumped on my motorcycle for an hour’s ride. I’ve always enjoyed riding at night. Somehow, it makes me feel like I’m getting away […]
Appropriation, rebranding, and Saint Patrick
As a guy who only has to go back three generations to find himself in Galway, Saint Patrick’s Day is special to me. As I prepared for my annual celebration […]
Dear Seamus…
Dear Seamus, Not sure what had you so excited this morning, but thank you for coming to the door so excited to see me that I couldn’t get past you […]
How to buy a motorcycle
I’ve bought lots of bikes in the last 20 years and with the recent purchase of my Ninja 1000, I think I finally got it right. Here are a few […]
Measles and Marketing
The recent measles outbreak stemming from Disneyland has exposed an interesting character in the pantheon of modern parents – the anti-vaxxer. Most of us knew they were out there, but […]
The most thankless job
A thankless job is one that no matter what you do, or how well you do it, you get nothing but complaints. It’s a complete and utter soul-killer. Waking up […]
Basic gym etiquette
This hasn’t been my best morning. I had a great leg workout and decided to hit the heavy bag for cardio. The bags are in the aerobics class room, which […]
Augmented (or reduced) reality
After I finished my workout, I was in the locker room and saw a young guy getting dressed. He was putting on one of the garments pictured at left, which […]