How to re-brand: part four.
Companies pay quite a bit of money to agencies to re-brand themselves. As a former agency owner and corporate marketing leader, I’ve led re-branding efforts at more than 20 companies. […]
brand
How to re-brand: part three.
Companies pay quite a bit of money to agencies to re-brand themselves. As a former agency owner and corporate marketing leader, I’ve led re-branding efforts at more than 20 companies. […]
How to re-brand: part two.
Companies pay quite a bit of money to agencies to re-brand themselves. As a former agency owner and corporate marketing leader, I’ve led re-branding efforts at more than 20 companies. […]
How to re-brand: part one.
Companies pay quite a bit of money to agencies to re-brand themselves. As a former agency owner and corporate marketing leader, I’ve led re-branding efforts at more than 20 companies. […]
Predicting brand futures
Rarely do I attempt to forecast anything. I’ve always thought it presumptuous, to be honest. I also didn’t want to become an internet meme about failed predictions, which there are […]
Marketing Joplin
The recent disaster in Joplin, MO finds me editing letters to clients and resources, and temporarily changing elements on our home page. The letters to the resources communicate that we’re […]