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John Cloonan

Seemingly random writings over several years

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customer lifetime value

Marketing

Boycotts and customer lifetime value

March 25, 2019October 8, 2019 John

I haven’t purchased fuel from Exxon since 1989. 30 years ago yesterday, an oil tanker owned by Exxon, the Exxon Valdez, spilled roughly 11 million gallons of oil off the […]

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