Chat it up on Twitter!
Twitter is one of my favorite social media outlets. I’ve been there for over 10 years. One of my favorite things to do on Twitter is a chat. If you […]
marketing
If you’re not generating demand
During my job search (soon to be over, I hope) I’ve discovered this term that I find interesting – “demand generation.” I’ve been asked repeatedly about my experience with demand […]
HR should report to marketing
I spoke on this topic 11/30/2017 at Disrupt HR Atlanta 4.0. This post is an expansion of that speech. Human resources should report to marketing. Why? Because HR and marketing […]
Marketing isn’t sales. Sales isn’t marketing.
In a recent post, I alluded to the interplay of marketing and sales in organizational design. If you don’t feel like clicking that link, here’s the relevant bit: Frequently, sales […]
The hidden marketing minefield
A couple months ago, Coca-Cola axed their Chief Marketing Officer, and then eliminated the CMO role altogether, replacing it with what they call the Chief Growth Officer. While the Forbes […]
6 marketing principles to help you get a job
I have a certain competitive advantage when it comes to finding and closing job opportunities. It’s not that I’m smarter, better-looking, or more qualified than the rest of the candidates […]
If water is so precious…
We’re going through an exercise here at the Cloonan/Willett household to see where we can save a few bucks. We looked at where we might be able to reduce consumption: […]
Why marketers should hire motorcyclists
When you’re driving your car in city traffic, it’s estimated that you make 20-30 decisions per mile. From personal experience, I estimate that a motorcyclist makes easily three times that […]
Measles and Marketing
The recent measles outbreak stemming from Disneyland has exposed an interesting character in the pantheon of modern parents – the anti-vaxxer. Most of us knew they were out there, but […]
Perception is reality
You: eastbound, older touring motorcycle, dress pants, golf shirt, loafers, open-faced helmet, not moving all too fast, giving me the slow down wave. Me: westbound, sportbike, boots, leathers, gloves, full-face […]