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John Cloonan

Seemingly random writings over several years

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Marketing

A tip about the 4th “p” of marketing

September 16, 2019October 7, 2019 John

Marketing 101: the 4 “p’s” If you learn nothing more about marketing today, learn the four “P’s” of marketing: Price – what are you going to charge for your product? […]

Marketing isn’t sales. Sales isn’t marketing.

July 31, 2017July 2, 2019 John

In a recent post, I alluded to the interplay of marketing and sales in organizational design. If you don’t feel like clicking that link, here’s the relevant bit: Frequently, sales […]

Marketing

Four tips for marketing used stuff from the 4 P’s

April 13, 2015July 8, 2019 John

I’m searching for a used dirt bike. As I’ve started my search, I’ve come across a few very basic points to be considered when marketing your used items based on […]

Marketing

Be careful what you wish for…

October 19, 2011February 13, 2016 John

I was doing some online auto parts shopping today, looking for pinchweld. For those of you who have no idea what pinchweld is, it’s a soft-rubber-like seal that you use […]

Marketing

Place = payment

September 28, 2011February 27, 2016 John

I feel like I’ve been transported back to the 1950s lately. Why? Because I’ve been faced with several situations where I’ve been at a loss for how to pay for […]

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