Marketing isn’t sales. Sales isn’t marketing.
In a recent post, I alluded to the interplay of marketing and sales in organizational design. If you don’t feel like clicking that link, here’s the relevant bit: Frequently, sales […]
price
If water is so precious…
We’re going through an exercise here at the Cloonan/Willett household to see where we can save a few bucks. We looked at where we might be able to reduce consumption: […]
Four tips for marketing used stuff from the 4 P’s
I’m searching for a used dirt bike. As I’ve started my search, I’ve come across a few very basic points to be considered when marketing your used items based on […]
Place = payment
I feel like I’ve been transported back to the 1950s lately. Why? Because I’ve been faced with several situations where I’ve been at a loss for how to pay for […]
How much to charge?
One of the seemingly more difficult concepts in launching a product, service, or new business is pricing. How much should I charge for what I do or what I’m selling? […]