You’re throwing a party…
Let’s say you’re planning to throw a big party. You’re planning to invite a lot of people, so you rent a big space full of tables and chairs. You buy […]
promotion
Marketing isn’t sales. Sales isn’t marketing.
In a recent post, I alluded to the interplay of marketing and sales in organizational design. If you don’t feel like clicking that link, here’s the relevant bit: Frequently, sales […]
Four tips for marketing used stuff from the 4 P’s
I’m searching for a used dirt bike. As I’ve started my search, I’ve come across a few very basic points to be considered when marketing your used items based on […]
How did you that so fast? Social media, quickly
My friend Torri recently dropped me a line on Facebook asking me to do a quick promotion for a Stick It 2 Cancer event. About a half-hour later, I responded […]