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John Cloonan

Seemingly random writings over several years

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rebrand

Marketing

How to re-brand: part four.

August 19, 2019October 7, 2019 John

Companies pay quite a bit of money to agencies to re-brand themselves. As a former agency owner and corporate marketing leader, I’ve led re-branding efforts at more than 20 companies. […]

Marketing

How to re-brand: part three.

August 12, 2019October 7, 2019 John

Companies pay quite a bit of money to agencies to re-brand themselves. As a former agency owner and corporate marketing leader, I’ve led re-branding efforts at more than 20 companies. […]

Marketing

How to re-brand: part two.

August 5, 2019October 7, 2019 John

Companies pay quite a bit of money to agencies to re-brand themselves. As a former agency owner and corporate marketing leader, I’ve led re-branding efforts at more than 20 companies. […]

Marketing

How to re-brand: part one.

July 29, 2019October 7, 2019 John

Companies pay quite a bit of money to agencies to re-brand themselves. As a former agency owner and corporate marketing leader, I’ve led re-branding efforts at more than 20 companies. […]

Management

Equipment and experience

April 5, 2016July 2, 2019 John

Today was crazy. I’m leading the rebrand of our company. We’re sunsetting three brands and creating a whole new one. I decided to go the “Friday we’re X, Monday we’re […]

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Get down to business on LinkedIn
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