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John Cloonan

Seemingly random writings over several years

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return on investment

Marketing

Two sides to every…

March 18, 2019October 8, 2019 John

…equation. A couple articles I read recently put me into this mindset. The first article talked about the increasing effectiveness of email marketing, and some tactics that are working well. […]

Marketing

What about social media?

June 15, 2011November 20, 2015 John

Before too long, social media will be viewed as just another channel in the marketing promotions mix. Actually, I’ve been saying that for a long time, but it keeps coming […]

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