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John Cloonan

Seemingly random writings over several years

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segmentation

Marketing

HR should report to marketing

December 11, 2017January 10, 2020 John

I spoke on this topic 11/30/2017 at Disrupt HR Atlanta 4.0. This post is an expansion of that speech.  Human resources should report to marketing. Why? Because HR and marketing […]

Marketing

The death of the niche market

July 10, 2017July 2, 2019 John

I was out riding my motorcycle today, and as I was returning home, I noticed that the SUV in front of me was a Jaguar. Jaguar, in my mind, should […]

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