Have you ever been asked to do an “email blast” with the expectation that it’s going to get amazing results? That all you really have to do is send out a couple thousand emails and most of them click through on your offer and convert to sales, leading to massive revenue?
Yeah, me too.
Let’s be fair – the folks making those suggestions aren’t marketing people. They don’t know what we know, right? Since they can’t be bothered to research statistics on email marketing, I’ve created a simple infographic you can show them to explain typical email campaign results. If you like the image version below, there’s also a slightly prettier PDF file suitable for print.
You can thank me later.
