Have you ever been asked to do an “email blast” with the expectation that it’s going to get amazing results? That all you really have to do is send out a couple thousand emails and most of them click through on your offer and convert to sales, leading to massive revenue?
Yeah, me too.
Have you ever been asked to do an "email blast" with the expectation that it's going to get amazing results? Click To TweetLet’s be fair – the folks making those suggestions aren’t marketing people. They don’t know what we know, right? Since they can’t be bothered to research statistics on email marketing, I’ve created a simple infographic you can show them to explain typical email campaign results. If you like the image version below, there’s also a slightly prettier PDF file suitable for print.
You can thank me later.
