How to re-brand: part four.
Companies pay quite a bit of money to agencies to re-brand themselves. As a former agency owner and corporate marketing leader, I’ve led re-branding efforts at more than 20 companies. […]
C2T complete
Internal use
How to re-brand: part three.
Companies pay quite a bit of money to agencies to re-brand themselves. As a former agency owner and corporate marketing leader, I’ve led re-branding efforts at more than 20 companies. […]
How to re-brand: part two.
Companies pay quite a bit of money to agencies to re-brand themselves. As a former agency owner and corporate marketing leader, I’ve led re-branding efforts at more than 20 companies. […]
How to re-brand: part one.
Companies pay quite a bit of money to agencies to re-brand themselves. As a former agency owner and corporate marketing leader, I’ve led re-branding efforts at more than 20 companies. […]
Forget Glassdoor – you need glass walls
Picture this: your Glassdoor reviews suck. You have 1.8 stars. You know your company isn’t that bad. How do you convince candidates of that? Think about a glass door. If […]
Pride and pinkwashing
In 2011 when I was undergoing cancer treatment I wrote about pinkwashing – the practice of associating a product with breast cancer charities, usually by making a pink version. I […]
National Cell Phone Courtesy Month
I was looking through the National Day Calendar for some blog ideas, and discovered that July is National Cell Phone Courtesy Month. (It also happens to be National Ice Cream […]
One of those weeks
Ever have one of those weeks where nothing seems to break your way? I had one last week. A few samples from my week. I forgot my security badge one […]
Changing our reactions
I was doing my morning article feed reading and came across this piece about Laverne Cox and her commencement speech at Pitzer College, and I discovered this quote: “What I’ve […]
Your commute could be faster, cheaper, and more fun
I recently took on a contract gig in midtown Atlanta. I live in the ‘burbs, 26 miles away. In the morning, this isn’t an issue for me, since I get […]