Forget Glassdoor – you need glass walls
Picture this: your Glassdoor reviews suck. You have 1.8 stars. You know your company isn’t that bad. How do you convince candidates of that? Think about a glass door. If […]
Marketing
I’ve been in marketing for about 20 years now, and was on the forefront of the social media revolution. I’ve done mostly B2B marketing. I’ve also taught marketing at a local university as an adjunct professor.
Pride and pinkwashing
In 2011 when I was undergoing cancer treatment I wrote about pinkwashing – the practice of associating a product with breast cancer charities, usually by making a pink version. I […]
Boycotts and customer lifetime value
I haven’t purchased fuel from Exxon since 1989. 30 years ago yesterday, an oil tanker owned by Exxon, the Exxon Valdez, spilled roughly 11 million gallons of oil off the […]
Two sides to every…
…equation. A couple articles I read recently put me into this mindset. The first article talked about the increasing effectiveness of email marketing, and some tactics that are working well. […]
Predicting brand futures
Rarely do I attempt to forecast anything. I’ve always thought it presumptuous, to be honest. I also didn’t want to become an internet meme about failed predictions, which there are […]
The small talk problem: a shameless plug
“So, what do you do?” How often do you hear this question? How often, after you hear this question, do you get this? “And what does your company do?” If […]
Shameless plug: Make your point, not your PowerPoint
Rather than scribbling out whatever is in my head this week, here’s a shameless plug for a webinar I’m doing in conjunction with the Employee Assistance Professionals Association, or EAPA. […]
Retail ain’t dead. Bad retail, however…
I went to Sears today to buy a shop vac. Not many years ago, that wouldn’t have been a strange statement. Now, it’s a little different. First, I had to […]
Many things will kill you. Public speaking, not so much
I once owned a marketing agency, and when I first started it, public speaking was one of my most successful marketing tactics. Public speaking is an oft-neglected arm of content […]
Ghost towns and marketing products
I love riding my motorcycle through rural Georgia. In my travels, I frequently pass through small towns, or more appropriately, the ghosts of those towns. There are still people and […]