A parable of consumer decisions
I thought some of you might find the story I use to illustrate the consumer decision process amusing. This is copied directly from my lecture notes. It’s a hot summer […]
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Telling my daughter
This is the first time this whole diagnosis has gotten me down. It’s not because I’m contemplating my mortality or any of that navel-gazing stuff, but because I have to […]
Right idea, wrong cancer
Ironically, I used to be on the Board of the Georgia Ovarian Cancer Alliance, and helped them start a program called the Bag of Hope. The Bag of Hope is […]
Wanna be a good marketer?
Seemingly everyone I speak to wants to go into marketing. One of these days I’m going to do a Porter’s Five Forces analysis on it as an industry, but until […]
And the winner is…
Wow, what a day, with a wild variety of stuff, some of which even had to do with my lymphoma. But let’s stick to the topic. Dr. Robb called me […]
Databases and religious preference
This is kind of a side note, but a scenario from my surgery admission keeps coming to mind. Since surgery of any kind is generally viewed as a potentially life-threatening […]
Post-slicing
So yesterday was biopsy day, not really much to report. Got to the hospital at 5:45AM, went through admissions and pre-op. Got wheeled into surgery and knocked out. Woke up […]
Slicing the meatball
I can’t say enough good about ENT #1, and since I’m saying nice things about him and don’t think I’ll get sued, I’ll go ahead and identify Dr. Phil Robb. […]
Losing and keeping control
So as I mentioned in the post entitled Diagnosis, I was having issues with being treated like a piece of meat by ENT #2. Well, his practice actually managed to […]
The myth of universality
I occasionally run into a client, or more frequently, a startup with an idea, who says these words that make me cringe: “This has nearly universal appeal.” Not even toilet […]