Gender role branding
Let me take you through a brief morning scenario. I get up and get in the bath, and wash myself with a bar of soap. The scent of that soap […]
Marketing
I’ve been in marketing for about 20 years now, and was on the forefront of the social media revolution. I’ve done mostly B2B marketing. I’ve also taught marketing at a local university as an adjunct professor.
Scarcity is back!
I’m struggling today with what to write. I was going to fall back on an old blogger’s trick and just re-release material that I had written in the past around […]
How to explain email marketing to your boss (infographic)
Have you ever been asked to do an “email blast” with the expectation that it’s going to get amazing results? That all you really have to do is send out […]
Minimum viable product – don’t forget the 2nd word
I had an interesting experience at a recent marketing event where a company I know well was presenting a broad suite of new products to the market, about 10 products […]
A tip about the 4th “p” of marketing
Marketing 101: the 4 “p’s” If you learn nothing more about marketing today, learn the four “P’s” of marketing: Price – what are you going to charge for your product? […]
Chat it up on Twitter!
Twitter is one of my favorite social media outlets. I’ve been there for over 10 years. One of my favorite things to do on Twitter is a chat. If you […]
How to re-brand: part four.
Companies pay quite a bit of money to agencies to re-brand themselves. As a former agency owner and corporate marketing leader, I’ve led re-branding efforts at more than 20 companies. […]
How to re-brand: part three.
Companies pay quite a bit of money to agencies to re-brand themselves. As a former agency owner and corporate marketing leader, I’ve led re-branding efforts at more than 20 companies. […]
How to re-brand: part two.
Companies pay quite a bit of money to agencies to re-brand themselves. As a former agency owner and corporate marketing leader, I’ve led re-branding efforts at more than 20 companies. […]
How to re-brand: part one.
Companies pay quite a bit of money to agencies to re-brand themselves. As a former agency owner and corporate marketing leader, I’ve led re-branding efforts at more than 20 companies. […]