A useful tool for buying a used car
I recently went through the joys of finding and purchasing a used car for my daughter. I wasn’t looking for a specific make and model. I was looking for a […]
C2T complete
Internal use
Boss versus leader
My daughter Annie will be a high school senior next year. As a parent, that’s somewhat terrifying. I want to acknowledge that before starting to dive further into the topic. […]
How to explain email marketing to your boss (infographic)
Have you ever been asked to do an “email blast” with the expectation that it’s going to get amazing results? That all you really have to do is send out […]
Why appreciate the bat? October is National Bat Appreciation Month
Halloween approaches, which brings with it many images, including that of the occasionally maligned bat. Bram Stoker didn’t do the bat any favors back in 1897 when he decided to […]
Minimum viable product – don’t forget the 2nd word
I had an interesting experience at a recent marketing event where a company I know well was presenting a broad suite of new products to the market, about 10 products […]
The season of cold & death is upon us
Today is the equinox, the day when most of the world sees an equal amount of day and night. It also marks the beginning of fall, or as I like […]
A tip about the 4th “p” of marketing
Marketing 101: the 4 “p’s” If you learn nothing more about marketing today, learn the four “P’s” of marketing: Price – what are you going to charge for your product? […]
The one habit of successful people
If you read the business press, eventually you will come across an article about the habits of CEO’s, successful startup founders, or just successful people generally. There’s almost always a […]
Thank your local working stiff
While you’re sucking down beers and barbecue with reckless abandon, take time to thank your local working stiff who doesn’t have today off. If you’re the shopping type who likes […]
Chat it up on Twitter!
Twitter is one of my favorite social media outlets. I’ve been there for over 10 years. One of my favorite things to do on Twitter is a chat. If you […]